The MNAA (Nacional Museum of Ancient Art) and HP launched a challenge for the applicant company to reproduce 31 works of art in high-performance inkjet technology. The aim was to exhibit them at a noble area of Lisbon: Chiado, Bairro Alto and Principe Real. ComingOut was the name of the exhibition that gave an identity to the concept “The Museum comes out to the street”. ComingOut is, to say the least, an unexpected initiative from an ancient art museum, a surprising form of Street Art carried out by the classical line of art.
The works were reproduced in high-performance HP Latex technology on Art Canvas, stretched in Nordic pinewood stretcher bars, and framed in classical gilded woodcarving frames, respecting the original form of the original works of art, and complying with the procedures of authenticated reproductions.
The applicant graphic company was selected for being a pioneer company in high-performance HP Latex printing with a unique learning curve in this technology.
While these works beautified the streets of Lisbon, the Museum launched simultaneously a crowdfunding project which aimed to raise the required funds for the acquisition of the painting “The Adoration of the Magi” by Domingos Sequeira, a prominent Portuguese artist of the transition from 19th century Neoclassicism to Romanticism.
The ComingOut exhibition came to an end the best possible way: the works were auctioned, one by one, and amounted to a total of €33,000.00 which were directed to the acquisition project of Domingos Sequeira’s painting.
This praiseworthy crowdfunding campaign was entitled “Sequeira no lugar certo” (Sequeira in his rightful place), and allowed any individual or institution to buy pixels, until the number of purchased pixels amounted to the cost of the work.
In August 2016, as a result of the crowdfunding campaign, the Museum managed to acquire the painting “The Adoration of the Magi”, by Domigos Sequeira, and this relevant work is today property of the MNAA - Museu Nacional de Arte Antiga.
The work sent by the applicant company is an authorised exact reproduction of one of the thirty-one works exhibited on the streets for the ComingOut exhibition, on a 1:1 scale: the painting “The sad Virgin” by the Flemish artist Quentin Matsys (1466-1530).
This project shows that there is undoubtedly a very valuable market for the reproduction of authenticated replicas of works of art in high-performance digital printing technology with latex ecological inks.
Digital Ink Jet Printing on Canvas, using HP 3000 Latex printer with HP Latex ink