With the introduction of digital printing, this design is a play on what has been said in the industry for years, that screen printing is dying & will be replaced by digital printing. With the latest advancements in digital technology, to some this is looking like a real possibility.
So we worked with UK artist, Christopher Lovell to create this piece. We decided to go for a post-apocalyptic & run down factory, as this is a view some may hold of the screen printing industry, messy, polluting & highlights the fact that this is viewed as a dying industry. However, the scale of the factory shows that screen printing remains very much alive despite the advancements in digital technology.
We wanted to make sure the print showed the best of modern screen printing, with good detail, a soft hand & excellent durability.
CCI discharge underbase, Rutland plastisol on top. Printed through Newman roller frames, stretched to 40 N m. Underbase flashed, subsequent colours printed wet on wet. Printed on a 10 colour MHM S-Type Xtreme.