In 2016 the well known Belgian telecom brand Mobistar became Orange, named after the international telecom group which was already the most important shareholder of Mobistar. The name change came with a new brand identity and Orange wanted to carry out this identity on some important locations in some major Belgian cities.
POP-Media contacted X-Treme to create a giant 3D element to combine with a 600m² printed PVC banner. X-Treme made an inflatable hot air balloon, finished with all necessary technical provisions for attachment on the banner.
The 2D/3D combination was installed on a beautiful location that reaches at the same time the population of the «Cimetery of Ixelles» and the «Flagey corner» as it is situated right in the middle of the famous boulevard Général Jacques between VUB and ULB.
The Boulevard Général Jacques is one of the busiest axes/streets of Brussels. The ad was seen by all commuters of Southern Brussels. Speaking of ROI!
The 3D shape was made out of 680g/m² 8205 (9x9)
coated PVC fabric by Mehler. The 98 patterns were printed on the material with a Roland Soljet printer and varnished with clearshield before being cut on a Zünd D3 plotter. 12 hours of sewing the parts together leaded to the perfect 3D-shape of a hot air balloon.